How do you claim your business in ChatGPT?
By Citeon · Published
Open ChatGPT's Business Hub (chatgpt.com/business-hub, or Business Hub in the ChatGPT sidebar), search for your business, and verify you own it, by business email, phone, Shopify, or a TXT record on your website's domain. Then add a clear description, your category, logo and cover photo, and pass a quick identity check. OpenAI reviews the profile before it goes live. It is free, launched in November 2026, and it does not guarantee ChatGPT will recommend you.
Step by step
1. Open the Business Hub. Go to chatgpt.com/business-hub while signed in to ChatGPT, or find Business Hub in the sidebar.
2. Find or add your business. You need to own it or be allowed to act for it, and it needs a website.
3. Verify. Pick one of the methods offered. For the domain method, ChatGPT gives you a TXT record with a host likeopenai-business-profile.yourdomain.com. Add it where your domain's DNS is managed, then click Verify. Some providers add your domain to the host for you, so type onlyopenai-business-profile there. The code expires, so add it straight away.
4. Fill in the profile. Description, category, logo and cover photo. Edits are reviewed by OpenAI before they show.
5. Confirm your identity. A short ID check for the person managing the profile.
What to write in the description
Say plainly what you do, for whom, and where, in the words a customer would use when asking for you: "Residential electrician in Hobart: switchboard upgrades, rewiring and EV chargers." Use the same business name, area and services you use on your website and directories, so every source agrees.
If you use Citeon, the business summary on the llms.txt page in your account is written for exactly this and can be pasted in.
What the Business Hub doesn't show you
The Hub covers ChatGPT only. Its Insights show mentions, clicks and broad topics for 28 days, but not the questions customers asked or which businesses ChatGPT named instead of you. Gemini, Perplexity, Claude and Google's AI Overviews are not in it at all.
Claiming is a good first step. To see whether it changed anything, check what each AI actually says when a customer asks for what you do. Run a free scan to see who ChatGPT, Gemini and Perplexity recommend instead of you, or read how to get recommended by ChatGPT.
Common questions
Does claiming my business get me recommended by ChatGPT?
Not on its own. OpenAI says claiming does not guarantee higher placement. The profile is one input. ChatGPT still decides who to name from what it finds about you across the web.
Does it cost anything?
No. Claiming a profile in ChatGPT's Business Hub is free.
Can I claim my business outside the US?
Businesses with a website can claim a profile wherever ChatGPT is available. Claiming a local store or restaurant listing was US-only at launch.
Does the Business Hub show what customers asked?
No. Its Insights show mentions, website clicks and broad topics for the last 28 days, but not the questions people asked, and only for ChatGPT.
See which prompts your competitors win.
Free, and no account needed. You see what each AI says in about a minute.